Equipment
Performance
All Of Bands Live Equipment: Guitars, Amps, Microphones, Drums
Camera
Tripod
Dolly
Several SD Cards
Lights x 3
Generator
Laptop
Audio Interface
PA System
Headphones
Narrative
Props: Books, Journal, Hourglass, Blindfold
Camera
Tripod
Dolly
Several SD Cards
Lights x 3
PA System
Wednesday, 19 October 2011
Planning - Ways Of Making Syncing Is Easier
Ways Of Making Syncing Easier
To make sure the band is in time with the music we have came up with two theories. We had to keep in mind that the two main people that needed to hear the track was the drummer, to make sure all his hits are in sync, and the vocalist, to make sure all the words he sings are sustained for the right amount of time and his expressions are similar. As this is a band video, in many of the shots everyone will have to play, so we came up with these two theories to cater for the needs of the band and the tightness and smoothness of our production.
Click and Sound
As you see below the diagram we will use headphones and a PA system. We will use a laptop to play the track. As i have sorted out the track on a DAW (Digital Audio Workstation) i have managed to split audio to make sure everyone is playing in time. Out of one output, the drummer will be playing to a click track (metronome). This will be no hassle for him as we found out that during live performance he already plays to clicks. This will ensure that what he plays will be exactly in time with what is on the track. Out of the other output, the track will play out of the PA system. This will be situated behind the camera/in front of the vocalist. This is so the vocalist can make sure his vocals are in time with the track and his expressions can be the same. This is also so the other band can hear the track, so they can keep in time, but not just with the drummer.
Sound
This will be using just the track. It will play out of a PA system, apart from unlike last time, the speakers will be split around set, yet hidden. The first speaker, as the other theory, will be situated behind the camera and in front of the vocalist. This time, the second speaker will be situated behind one of the amps, therefore blocking the speaker from view of the camera. This is so the drummer can also play to the song, yet will be much easier to hear when the speaker is closer to him.
To make sure the band is in time with the music we have came up with two theories. We had to keep in mind that the two main people that needed to hear the track was the drummer, to make sure all his hits are in sync, and the vocalist, to make sure all the words he sings are sustained for the right amount of time and his expressions are similar. As this is a band video, in many of the shots everyone will have to play, so we came up with these two theories to cater for the needs of the band and the tightness and smoothness of our production.
Click and Sound
As you see below the diagram we will use headphones and a PA system. We will use a laptop to play the track. As i have sorted out the track on a DAW (Digital Audio Workstation) i have managed to split audio to make sure everyone is playing in time. Out of one output, the drummer will be playing to a click track (metronome). This will be no hassle for him as we found out that during live performance he already plays to clicks. This will ensure that what he plays will be exactly in time with what is on the track. Out of the other output, the track will play out of the PA system. This will be situated behind the camera/in front of the vocalist. This is so the vocalist can make sure his vocals are in time with the track and his expressions can be the same. This is also so the other band can hear the track, so they can keep in time, but not just with the drummer.
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| This is a screen shot of us setting up our metronome on Logic 9. |
Sound
This will be using just the track. It will play out of a PA system, apart from unlike last time, the speakers will be split around set, yet hidden. The first speaker, as the other theory, will be situated behind the camera and in front of the vocalist. This time, the second speaker will be situated behind one of the amps, therefore blocking the speaker from view of the camera. This is so the drummer can also play to the song, yet will be much easier to hear when the speaker is closer to him.
 |
| A pair of PA speakers |
Digipak's
Digpaks allow people to work more freely and experimental with the deisign and information in the case. It looks more professional and if printed correctly gives off an amazing finish. People prefer Digipaks because it is a variation on what has been done before - they're different. As the MP3 download wesites, such as iTunes, are growign massively, people will be more willing to buy a hardcopy of a CD that looks nice oposed to one that doesnt.
Monday, 17 October 2011
Institutions
For our band/song we have chosen (In Archives - Step Down) we researched into institutions we could use to promote the video and album release. There were two main channels that caught our eyes, due to there reputation within the genre and there success over the past years.
Kerrang!
Kerrang was originally a magazine published by 'Emap'. After being named a onomatopoeic name (by what the sound of a power chord makes) they began there career in june 1981. The branched out over the years and now own, a magazine, a radio station, an awards night, a music channel and a annual tour. After making such an impact on the metal industry we thought that Kerrang may be a suggestion. As they use all different types of media, we can publish the band through the company, using there video channel, there magazine and other media services the provide. As the magazine has been so successful, as the music channel, this could do the band justice.
Scuzz
Scuzz has always been a music channel owned by 'CSC Media Group' - who own over 20 music channels. It is a rather new channel only starting 8 years ago in 2003. The also are in connection with all the major festivals, giving footage through the channel of these festivals every year. Recently they have started a website as well. This channel is specific to hardcore and metal genres. As this is the case, we immediately had an interest for our band to use its channels. Although it lacks in the amount of media types 'Kerrang!' does, it is specific to the genres the band have formed inspiration from. Also, because of the company that 'Scuzz' is run by, and the success they have had, the band would benefit from being taken on through this music channel.
Conclusion
Due to the shear amount of media types and success rate they have had, we have decided as a group to go for 'Kerrang!' as our institution. We made this decision because of the reputation the channel/magazine/etc has over the UK and Europe and the exposure the band will have through the amount of views on the channel and readers. 'Kerrang!' are extremely successful in what they do, and after the amount of years they have done doing this, it seemed a more suited idea to pick this institution as the company seem to have succeeded well before hand.
Kerrang!
Kerrang was originally a magazine published by 'Emap'. After being named a onomatopoeic name (by what the sound of a power chord makes) they began there career in june 1981. The branched out over the years and now own, a magazine, a radio station, an awards night, a music channel and a annual tour. After making such an impact on the metal industry we thought that Kerrang may be a suggestion. As they use all different types of media, we can publish the band through the company, using there video channel, there magazine and other media services the provide. As the magazine has been so successful, as the music channel, this could do the band justice.
Scuzz
Scuzz has always been a music channel owned by 'CSC Media Group' - who own over 20 music channels. It is a rather new channel only starting 8 years ago in 2003. The also are in connection with all the major festivals, giving footage through the channel of these festivals every year. Recently they have started a website as well. This channel is specific to hardcore and metal genres. As this is the case, we immediately had an interest for our band to use its channels. Although it lacks in the amount of media types 'Kerrang!' does, it is specific to the genres the band have formed inspiration from. Also, because of the company that 'Scuzz' is run by, and the success they have had, the band would benefit from being taken on through this music channel.
Conclusion
Due to the shear amount of media types and success rate they have had, we have decided as a group to go for 'Kerrang!' as our institution. We made this decision because of the reputation the channel/magazine/etc has over the UK and Europe and the exposure the band will have through the amount of views on the channel and readers. 'Kerrang!' are extremely successful in what they do, and after the amount of years they have done doing this, it seemed a more suited idea to pick this institution as the company seem to have succeeded well before hand.
Musical Style/Structure
Our Song
Our song we chose does not match to a specific convention within the genre. The band 'In Archives' who's song it is, have pushed 'the boat out' and still kept the repeated chorus idea you see in pop songs, but flowed in with not many/no repeated verses.
Our song structure:
Intro
Bridge
Chorus One
Intro Repeat
Verse
Chorus Two
Verse
Beatdown One
Verse
Beatdown Two
Chorus Three
Bridge
Breakdown
Epic Ending
Traditional pop song structure:
Intro
Verse One
Chorus
Verse Two
Chorus
Verse Three
Bridge
Chorus
Chorus Repeat
Ending
Although the song structure may be slightly different to other metal core bands, the music still fits within the genre. As they are inspired by such bands as, 'Architects', 'The Ghost Inside' and 'Periphery', they have kept elements that still makes them 'Metalcore'. Using unconventional chord changes, but keeping within conventional scales means they have pushed boundaries every so slightly to create a slight 'edit' on whats been done before. Playing in the tuning 'Drop B' means the sound of the guitars is much lower and 'heavy', and keeping in time with a metronome at 230 bmp, are other key elements within the genre. They also have two guitars, one bass and one drummer, which most metal core bands have. This is so it allows them to use harmonies, add punch to the riffs and allow them to be more experimental with the music.
Our song we chose does not match to a specific convention within the genre. The band 'In Archives' who's song it is, have pushed 'the boat out' and still kept the repeated chorus idea you see in pop songs, but flowed in with not many/no repeated verses.
Our song structure:
Intro
Bridge
Chorus One
Intro Repeat
Verse
Chorus Two
Verse
Beatdown One
Verse
Beatdown Two
Chorus Three
Bridge
Breakdown
Epic Ending
Traditional pop song structure:
Intro
Verse One
Chorus
Verse Two
Chorus
Verse Three
Bridge
Chorus
Chorus Repeat
Ending
Although the song structure may be slightly different to other metal core bands, the music still fits within the genre. As they are inspired by such bands as, 'Architects', 'The Ghost Inside' and 'Periphery', they have kept elements that still makes them 'Metalcore'. Using unconventional chord changes, but keeping within conventional scales means they have pushed boundaries every so slightly to create a slight 'edit' on whats been done before. Playing in the tuning 'Drop B' means the sound of the guitars is much lower and 'heavy', and keeping in time with a metronome at 230 bmp, are other key elements within the genre. They also have two guitars, one bass and one drummer, which most metal core bands have. This is so it allows them to use harmonies, add punch to the riffs and allow them to be more experimental with the music.
Wednesday, 12 October 2011
Music Theory
Genral
Intertextuality: - 'The relationships between texts'. This is where someone uses, or somewhat refers back to, something thats already been done. For example, 'Robbie Williams' refers to the band 'KISS' and 'Ozzy Osbourne' in the video 'Let Me Entertain You'. This is only one of many examples. Intertextuality is a effective way of engaging and making the audience relate to the video.
Exhibitionism - 'A tendency to display in such ways to attract attention'. This focus'; on ways artists are potrayed and act in there videos to draw people in.
Andrew Goodwin Theory
Music videos demonstrate genre characteristics.
Close ups of artists and motifs (a visual style) are created due to the label wanting there artist to be shown.
There is often a intertextual referance to a movies, tv programs, music videos etc.
John Stewart's Theory
'Incorporating, raiding and reconstructing' is intertextuality. Yet people may see this as 'Kicking Ideas', this is not if the idea is down in the same way.
Video allows the artist to access the performer than just a stage show.
Mis-en-scene can hint towarsds the mood of the songs, the artists lifestyles etc ...
Sigmund Freud's Theory
Laura Mulvey's Theory
Intertextuality: - 'The relationships between texts'. This is where someone uses, or somewhat refers back to, something thats already been done. For example, 'Robbie Williams' refers to the band 'KISS' and 'Ozzy Osbourne' in the video 'Let Me Entertain You'. This is only one of many examples. Intertextuality is a effective way of engaging and making the audience relate to the video.
Exhibitionism - 'A tendency to display in such ways to attract attention'. This focus'; on ways artists are potrayed and act in there videos to draw people in.
Andrew Goodwin Theory
Music videos demonstrate genre characteristics.
Close ups of artists and motifs (a visual style) are created due to the label wanting there artist to be shown.
There is often a intertextual referance to a movies, tv programs, music videos etc.
Steve Archers Theory
There no need for a strong relationship between the the narrtive and proformance.
There will be cuts through out the video between the narrative and proformance.
Choregraphed dance might be added for an extra aspect for the video, purely for visualisation.
 |
| Architects - Always - The performance and narrative have no connection |
Astehtics of TV commercials, with lots of lighting and closes ups on the stars face.
Visual referances are used, mainly from fashion, art and cinema.'Incorporating, raiding and reconstructing' is intertextuality. Yet people may see this as 'Kicking Ideas', this is not if the idea is down in the same way.
Video allows the artist to access the performer than just a stage show.
Mis-en-scene can hint towarsds the mood of the songs, the artists lifestyles etc ...
Voyeurism: - 'The practise of obtaining sexual gratification by looking at sexual objects or acts, esepically secretivley'.
Laura Mulvey's Theory
Becuase film makers are usually male, the vision of women is purley for display. This is to facilitate a voyeurisitic responce from vewiers. This intregs males into a 'Male Gaze' at the female.
 |
| Rhianna - Had a banned video in 2011 for to much explisit material |
Thursday, 6 October 2011
Our Pitch Presentation
This week we made a pitch to the class about our inital and basic ideas for the video. This what it looked like ...
Tuesday, 4 October 2011
Digipak's
What is a Digipak?
A 'Digipak' is a different style of packaging for a CD/DVD/Etc. This is a registered trademark of AGI World Ltd. Digipaks consist of a gatefold paperboard, with a gloss finish. Inside, there is ethier a plastic tray to hold the CD/DVD or a sleeve to put the CD/DVD in. Digipaks were one ofthe first alternatives to the 'Jewel' cases. Digipak's have no offical name, and the name has stuck due to the popularity of them.
Pros Of Digipak
A 'Digipak' is a different style of packaging for a CD/DVD/Etc. This is a registered trademark of AGI World Ltd. Digipaks consist of a gatefold paperboard, with a gloss finish. Inside, there is ethier a plastic tray to hold the CD/DVD or a sleeve to put the CD/DVD in. Digipaks were one ofthe first alternatives to the 'Jewel' cases. Digipak's have no offical name, and the name has stuck due to the popularity of them.
- They look alot nicer than jewel cases
- Multi CD’s can be stored
- More information in contained as larger surface
- They have an element of interest to explore
- Shatterproof
- Different to usual CD packaging
- Cheap to produce
- Eco Friendly
- More design options
- More room for display
- Prone to wear and tear
- More expensive
- Trays can break and shatter as there is nothing covering them
- CD’s can fall out easily if stored in sleeve
- Look old and ragged quicker than jewel cases
Monday, 3 October 2011
Target Audience
Our target auidence will be to males and females. Were aiming for both genres in there mid teens that like the metalcore genre. This is so the lyrics can have a stronger connection as the lyrics are written by the band which are still in there teens. Younger peopel will be able to relate to this song easier and will understand the meaning behind the video. We've selceted this age group because the institutions it will be played on are aimed at this sort of age group also, therefore making complete sense for us to aim to a similar, if not exactly the same people.
Wednesday, 28 September 2011
Genre
Genre:-Metalcore
About
Examples
Integrity
Formed in 1988 as the first 'Metalcore' band. Pushing the boundaries and combinding two genres of music togther to create not only a genre, but a fashion and a life style.
Deadguy
Formed in 1994 they recorded two studio albums. Although there were not one of the well known 'Metalcore' acts, the surely were inpiration to the scene.
Killswitch Engage
Formed in 1999. One of the most famous 'Metalcore' acts from america. Pushing the boat out a bit more for the genre and adding in elements that before them, were unheard. Taking a more metal approach to the genre, they released a new version of the style, which would now be the face of 'Metalcore'.
After forming seven years ago in 2004, they've defered away from a 'Tech-Metal' band, and have been pushing the boundarys for many different genres. There lifestyle and fashion is conventional.
Fashion
About
Metalcore was created by merging two genres together. 'Extreme Metal' and 'Hardcore Punk'. This is a portmanteau of the names of the two genres. It began in the1990's with a band names 'Deadguy' and 'Integrity', even tho 'Sepaltura' claim to have laid the foundations of the genre. Bands these days consist of the likes of 'Architects', 'Devil Wears Prada' and 'Parkway Drive'. This genre is slightly different from other punk/metal fusions. It consists of more metal orientated riffs than punk, but keeping the punk vibe. Usually a five peice act. Most of the time, the chorus' (or well known element of the song) are sang, and the verses and other sections of the song are 'screamed'.It also consists of a the well known 'Breakdown/Beatdown' a heavy part of the song which is now almost always associated with moshing. Usually played by sequenced bass drum hits with the open notes of a guitar in a specific repeated rhythm. The genre has progressed over the years, and now has create sub genres of its own such as 'Melodic Metalcore', 'Mathcore' and 'Deathcore' etc.
Integrity
Formed in 1988 as the first 'Metalcore' band. Pushing the boundaries and combinding two genres of music togther to create not only a genre, but a fashion and a life style.
Deadguy
Formed in 1994 they recorded two studio albums. Although there were not one of the well known 'Metalcore' acts, the surely were inpiration to the scene.
Killswitch Engage
Formed in 1999. One of the most famous 'Metalcore' acts from america. Pushing the boat out a bit more for the genre and adding in elements that before them, were unheard. Taking a more metal approach to the genre, they released a new version of the style, which would now be the face of 'Metalcore'.
Parkway Drive
The first 'Metalcore' act to release from Australlia. Began in 2002 as a four peice but added another member. A conventional band using all the elements within the music, yet not with the lifestyle or fashion.
ArchitectsAfter forming seven years ago in 2004, they've defered away from a 'Tech-Metal' band, and have been pushing the boundarys for many different genres. There lifestyle and fashion is conventional.
Fashion
 |
| Turn and Run - Photo by Danny Sambuca |
In different scenes of music, there are different sorts of dress codes (to make you belong to the group). The fashion in the scene is similar to the music, merged from hardcore punk fashion with metal fashion. When you see people dressed you can make connotations that they are connected with a certain sort of scene. Fashion has always been a statement to who you are and where you belong, this has not changed.
Haircut
A fringe. Most all 'Metalcore Kids' have a fringe, and a long back. Either this or an alternate version of this hairstyle.
Torso
They also where band tee's that are usually small, or they were vests, known as 'Wifebeaters'. If not, a casual shirt is worn, has to be checked. Hoodies are mostly zip up.
Legs
Usually jeans, most of the time very skinny jeans. 'Skinnies' also applies for shorts.
Footwear
The shoes are almost always either plimsolls or slip-on's, usually made of canvas.
Extras
Stretched ears, not to big, otherwise that's borderline of 'Hardcore' fashion. Hats must be baggy, or a 'Flat Peaks' can be worn. Tattoo's are also conventional for the genres fashion and trends.
In Archives
In Archives fit under the 'Metalcore' scene. They have all the conventions of the genre yet some unconventional features in the music and in there look. There are clear connections between the genre and the band. After studying the genre i can see what the convention are, this will help me shoot my video and see what the expectations are from the fans.
Information About The Band
A 5 piece metal-core band from Peterborough UK UK
We chose this band as two members from our group are in this. We thought that this would benifit us as we could really talk with the band, and discuss ideas. Plus, with us having the actual band, they will able to preform, the song better than anyone, and the video will actually bhe used to help promote the band.
The song we chose to do by them is called, 'Step Down'. We chose this song as its there newest, and has not been released yet, therefore helping them out with the release of this song. We also chose it because the lyrics seem to have strong meaning, and teh song is fast pased and interesting, which is perfect for a metalcore video.
We chose this band as two members from our group are in this. We thought that this would benifit us as we could really talk with the band, and discuss ideas. Plus, with us having the actual band, they will able to preform, the song better than anyone, and the video will actually bhe used to help promote the band.
The song we chose to do by them is called, 'Step Down'. We chose this song as its there newest, and has not been released yet, therefore helping them out with the release of this song. We also chose it because the lyrics seem to have strong meaning, and teh song is fast pased and interesting, which is perfect for a metalcore video.
Friday, 23 September 2011
History of the Music Video
It all started when ‘Top of the Pops’ was created in 1964. When bands couldn’t show up they used to send a tape of them playing to make people believe they were. This was the first start of the music video.
 |
| 'Top Of The Pops' Classic Logo |
‘Queen’ was allegedly the first people to create a music video/promo. They spent loads of money on it as they wanted people to know they did it first. They also want a lot of publicity, which they got. And it became legendary.
 |
| Allegedly The First Music Video |
‘The Beatles’ were one of the first bands to do this, yet they didn’t think it was to important, therefore didn’t spend lots of money on it as it wasn’t the most popular thing to do.
‘The Monkees’ saw what The Beatles were doing and how massive they were and these were classed as the Americas Answer to The Beatles. They created a fake band, that didn’t write there own music and preformed on a TV show to make money. There series included lots of narrative, which hadn’t been done over music before.
 |
| 'The American Version Of The Beatles' |
Mike Nesmith, the drummer from The Monkees, thought of a great idea. This idea was called ‘MTV’. This idea made millions and still around today. MTV kicked off in 1981. The artist began to realize how good it was, and interest in the program grew rapidly. MTV was aimed at males, and the program was all rock.
 |
| MTV's Original Logo |
Bands started really splashing out on there music videos. ‘Duran Duran’ spent over 10000 on there music video. They started using narrative, and from here, narratives got more popular.
‘Thriller’ by ‘Michael Jackson’, was a 10 minuet video that included lots of narrative. Because it was created and directed by a film maker, the video was outstanding for its time. And it cost Michael a lot of money.
 |
| A Screen Shot From 'Thriller' |
Also ‘Sledge Hammer’ was the first music video ever to have included animation. This was done by ‘Ardman Animation’, the same people who created ‘Wallace and Gromit’. This is done by many photos, and start and stop animations meaning this video wasn’t done by a video camera, and the artist was incredible to be able to lip sink to the track photo by photo.
Because MTV focused on rock, white people, and mainly males, all ‘Black Rap’ was ignored from the program. This was until ‘Aerosmith’ and ‘Run DMC’ got together, and I did a remix of ‘Walk This Way’, and then did a video together. Together they broke the mould, and Rap was more accepted.
Music videos then became the best way to promote your music. And still today is one of the best ways to promote it. Apart from today, there’s more channels for different genres of music (everything’s accepted), and different devices you can watch music videos on.
Wednesday, 21 September 2011
Monday, 12 September 2011
Conventions Of A Music Video
All music videos vary, and none are the same, but most follow a certain number of conventions, this is what makes a music video.
Camera
In music promos there are many different shot types. Close-Ups are regularly used. They are used to show the artist singing or playing instrument, this is to 'show off' how good they are. Establishing Shots are used to show the setting of the music video, and often to show the whole band in one shot. Low Angled Shots are used to shot to make the band look famous, and inferior to others. Its to show there importance and status. If others are in the video there are usually reaction shots of what they think of the musicians. I also found that the camera in Never Still, and is always moving in some way. This is so the video is enticing and then keeps the audience intrigued. It also makes the promo look more interesting.
Editing
In music promos, i have found that there are always loads of Fast Cuts. This is because there are usually lots of things to put into a music video, and fast cuts look interesting. The cuts are also With The Beat which is effective cause if emphasises the beat of the song and compliments it. These cuts are also more than likely Straight cuts. Yet lots of people use Fades. This is simple but effective, and works really well with music promos. Visual effect can be involved to compliment the mood of the song. This can also allow people to be Creative with the effects, shots and editing techniques.
Mise-en-scene
This can vary with the genre of the music and is very Dependant on the mood of the song. Locations are key to a music video, but again they link strongly on what the genre and song is all about. Props are always used in music videos. For a band set up, obviously there props will be there instruments. All together the Mis-en-scene should Reflect the atmosphere of the song.
Technical Conventions
There are many Technical Conventions that can be used. Lighting is key is a music video. The lighting will compliment the song and the mood that is portrayed in the song. Lighting can be used in many different ways, and can create different elements. Close ups of the main members with in the group (obviously if they are a solo artist) as that is what the people want to see. Colour is also increasingly important. This can also change the whole feel of the song if the wrong colour is used.
Narrative
The narrative is dependant on the song, and it can be anything you want. There are three main conventional ways you can do Narrative.
Lots of music videos include Intertextuality. This is because it Includes the audience and makes them feel Included. Saying this, not all intertextual are Understood. The term used for constructing something that has already been done is 'Post Modern'.
Camera
In music promos there are many different shot types. Close-Ups are regularly used. They are used to show the artist singing or playing instrument, this is to 'show off' how good they are. Establishing Shots are used to show the setting of the music video, and often to show the whole band in one shot. Low Angled Shots are used to shot to make the band look famous, and inferior to others. Its to show there importance and status. If others are in the video there are usually reaction shots of what they think of the musicians. I also found that the camera in Never Still, and is always moving in some way. This is so the video is enticing and then keeps the audience intrigued. It also makes the promo look more interesting.
Editing
In music promos, i have found that there are always loads of Fast Cuts. This is because there are usually lots of things to put into a music video, and fast cuts look interesting. The cuts are also With The Beat which is effective cause if emphasises the beat of the song and compliments it. These cuts are also more than likely Straight cuts. Yet lots of people use Fades. This is simple but effective, and works really well with music promos. Visual effect can be involved to compliment the mood of the song. This can also allow people to be Creative with the effects, shots and editing techniques.
Mise-en-scene
This can vary with the genre of the music and is very Dependant on the mood of the song. Locations are key to a music video, but again they link strongly on what the genre and song is all about. Props are always used in music videos. For a band set up, obviously there props will be there instruments. All together the Mis-en-scene should Reflect the atmosphere of the song.
Technical Conventions
There are many Technical Conventions that can be used. Lighting is key is a music video. The lighting will compliment the song and the mood that is portrayed in the song. Lighting can be used in many different ways, and can create different elements. Close ups of the main members with in the group (obviously if they are a solo artist) as that is what the people want to see. Colour is also increasingly important. This can also change the whole feel of the song if the wrong colour is used.
Narrative
The narrative is dependant on the song, and it can be anything you want. There are three main conventional ways you can do Narrative.
- The narrative could Illustrate the lyrics, and have the narrative going along with what the lyrics are.
- You could pick one specific lyric and Amplify this throughout the song
- You could contradict the lyrics - Disjuncture, and do what ever feels best
Lots of music videos include Intertextuality. This is because it Includes the audience and makes them feel Included. Saying this, not all intertextual are Understood. The term used for constructing something that has already been done is 'Post Modern'.
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