‘What have you learned from your audience feedback?’

Whilst the making of our products, to ensure we were doing the correct things, we did some audience feedback. We did a video (above) on what people though was conventional to the genre. We asked people at the start of planning stage. They were a range of people in and out of the scene and genre of music we were doing. From this we found out what people would expect to be seen in a music video. This was taken at the early stages of our production, to get an idea of what people expected.

We took this information away to help us create on our texts. The people outside the scene gave most variety of answers, because they don't usually listen to the music that we are using. But there answers were inspiring to take away and work from. They were more conventional and sticking to music video theories.

We also did a questionnaire for the music video. We asked them: -

What they expected from a metal music video?

Would it be more of a performance-based video, or a narrative based video?

Would the cuts be fast, medium or slow paced?

Would the set be well lit, or slightly darkened?

What sort of location would you imagine the performance to be in?

What would the performers be wearing?

This was helpful to more of the shooting element of things. Shot types and editing. It also helped with where and what would be in the video. Having an outsiders view is always helpful as its someone else’s opinion on things, these could be different creatively in the way you think, which could add new elements to the video that you wouldn’t of thought of.

After doing the music video, we had some audience feedback from a questionnaire. Here is a screenshot of it.

A Screenshot of a questionnaire we undertook, after watching our music promo.

From this we were able to see people thought of the video. Its always good to have feedback, to then improve on it.

Audience research was important to us. With out feedback, we would of done a video that would not of suited as many people. Doing questionnaires, videos and charts, we were able to view our reposes to then fit other peoples criteria. This made the music video more complimentary to what people would expect. With adding other elements in, we found that we managed to make the video interesting, al the while sticking to conventional methods. Although we did break conventions, the video still stuck to many theories and expectations of others. Without audience feedback, we would not be able to be in touch with those who had expectations from music videos. This has made the video much better, in the aspect that it will help promote the band, due to its slight individuality yet normality. The feedback from the end product was also helpful. We could see what people thought and if it matched what they thought a conventional metal video would look like. We also could see if there was anything wrong with the video, to then take it into account to either improve on, or to take on the information for future purposes.