At the start we discussed what bands music we were going to use. We thought of using 'unsigned.com', but that way it would of been trickier to film. Instead we used my band 'In Archives'. We thought this was a better way of doing things, as we could use the real band, therefore then knew it and would fit the part best. We used their Facebook, twitter, tumblr and Myspace to gather information, history and media sources as well as my own knowledge. We found that these networking sites really helped us understand what the band like, within the genre and personal. As it was my band we were using, we could find out what they wanted as well. As 'In Archives' have lots of videos from live shows, we could see what there live show element was like, to include in our music video.
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| 'In Archives' official Facebook page. |
During our production, we used lots of technologies. This included both hardware and software.
For starters, we used video cameras. We didn't use the ones provided, we used our own Canon DSLR's, which shoot in 1080p. This is so our video could be the highest of quality. It would be this high quality because the cameras where set on the highest ever setting to shoot on (1080p). These were used for the actual shoot of the music video. We applied both cameras to hand held tripods, so when moving, the camera didn't shake or was exposed to any sort of interference. As the DSLR’s have manual focus, it was really good to get the defocused-focused shots done. These shots are conventional to the genre, and they help add variety to the video. As they use SD cards, it was easy to get our footage onto the editing software we used.
After the shoot, we then used a few different programs to edit out music video together. First we used 'Adobe Premier Pro'. This is rated one of the best editing software, and lots of big media companies edit music videos on this software. We then edited some of the footage in 'Adobe After Effects'. This was to use layers to do the strange narrative we had. This is a well-known software platform for doing amazing effects, and creative editing. I’ve learnt how to use both programs during this production. They both work in similar ways. They both have multiple layers, and are quite similar to digital audio workstations. They work on a timeline, so you can see where to position all the clips. and they both have a preview box. This makes editing much simpler to use, as you can see the clip as your editing it, and also that you can see the layout of the clips on the timeline.
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| A Screenshot of our project in 'Premier Pro' |
In ‘Adobe Premier Pro’ we used colour curves to make the video have a cold and dark effect to the video. We did this by appling the ‘Curve’ effect. We then played around with each curve until we got the feel we were looking for. We then copied this effect and pasted it on every single clip. We then went through the video to make sure the colour was right on every clips. On some the clips weren’t right, so we edited them to make them correct.
In ‘Adobe After Effects’. We used a masking tool and technique. We used this for the illusion of the mirror being a completely separate person. We did this by filming what we happening in and out of the mirror separately. We then took it to the program and added to levels of video. We then began creating the mask. We did this be carefully cropping the layer that was on top on the other. After cropping we placed the clip over top of the other, on top of the mirror. We then ‘Glued’ it into place, rendered and exported.
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| This is us masking one of the clips. We did this by cropping the image around the frame of the mirror. This if used to give the illusion of the 'man in the mirror' doing something different to the person outside of the mirror. |
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| This is what it looked like when it was finished. |
For the digipak and advert, we used 'Adobe In Design'. This is because this program is specially built for designing things, using layers, templates and more organised design. Used in the magazine industry, it also suited to design the advert as well. As I've used this program before, it became simpler to use. Yet during this experience with the software, I've learnt who important layers are to graphics. We used many layers to build up the overall look of the artwork, including photographs, wallpapers and textures.
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| This is the template we drew out before contracting the artwork. |
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| We first played around with the text and the positioning of it. |
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| We then added a wallpaper background, a picture, and one of the bands logos. We started thinking how we would go laying it all out, and playing around with ideas. We decided to use layers, there for we could play around with the different elements of the digipak, one by one. This was the easiest way we found of doing this. |
When shooting the video, we used a laptop through a PA speaker to play the track really loud. We used a program on the laptop called 'Logic Pro 9' which is a digital audio workstation (DAW). This is so we could use a click track if need be. This would be used if the loud speakers failed, then a click track would be used via headphones to the drummer to keep the band completely in time. The other benefit to 'Logic Pro 9' is that we set markers up so if we needed a specific section of the song, we could just click where and hit play. This was incredibly helpful because it was so quick and easy to do and saved time searching through the song.
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| Our track in 'Logic 9', with a click track, and section out into section of the song. This made it easier to then find places of songs we needed to shoot. |
The internet was also a massive help to our needs. Providing all information we needed to plan, shoot, and make all our products. Youtube was used to explore for inspiration, as all music videos are usually posted on there. This was a great help, because its so simple to use. Blogger, which logs all our work on a blog, was a help so all my work was together in one place. This helped Organisation.
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| Blogger |
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